各相关单位：
根据市委十届十次会议精神和《中共北京市委关于发挥文化中心作用加快建设中国特色社会主义先进文化之都的意见》（京发〔2011〕28号），市金融局会同市委宣传部等部门研究制定了《关于金融促进首都文化创意产业发展的意见》，并报经市政府批准。现印发你们，请认真贯彻落实。
特此通知。
二○一二年七月十七日
关于金融促进首都文化创意产业发展的意见
在市委、市政府领导下，根据《中共北京市委关于发挥文化中心作用加快建设中国特色社会主义先进文化之都的意见》，依据中宣部、人民银行等九部门联合印发的《关于金融支持文化产业振兴和发展繁荣的指导意见》，针对文化创意产业的特点，大力促进首都文化资源与金融资源的全面对接，形成覆盖文化创意企业和文化产品全生命周期、文化创意产业全链条、文化市场全交易环节的金融创新体系。
一、充分认识金融支持文化创意产业发展的重要性、紧迫性，推动首都文化大发展、大繁荣
（一）首都文化金融发展初具成效。文化越来越成为民族凝聚力和创造力的主要源泉、综合国力竞争的重要因素、经济社会发展的重要支撑、我国人民的热切愿望。近年来，首都金融业不断加大对文化创意产业的支持力度，在机构创新、产品创新、市场创新等方面取得突破，初步形成了支持文化创意企业持续健康发展的文化金融产业链条。首都文化创意产业的融资规模快速增长，社会投资得到拓展，资源配置效率得到提升，出现了首都金融与文化创意产业日益融合发展的大好局面，金融支持北京文化中心建设力度日益增强。
（二）金融是文化创意产业持续增长的强大动力。实现文化创意产业和金融的有效对接，充分发挥金融资源配置的先导作用，满足文化创意产业发展的融资、投资、交易、风险管理等需求，是首都实施“双轮驱动”战略、打造中国特色社会主义先进文化之都、推进中国特色世界城市建设的需要，是推动文化创意产业跨越式发展，提升首都文化软实力、国际影响力的需要，是首都文化创意产业市场化运作、加快产业升级的需要，是形成公有制为主体，多种所有制共同发展的文化创意产业格局的需要。
（三）各类金融组织应肩负起推动文化大发展的历史使命。首都各类金融组织要把积极推动文化创意产业发展作为重点发展战略，实现社会效益和经济效益的统一；要把文化金融业务作为拓展业务的新领域，创造新的营利模式的重要举措，加强适合新时期文化创意产业体制机制需要的金融产品和金融服务创新，重点在构建文化创意产业体系和文化创意产业格局、推进文化科技创新和扩大文化消费等方面加大金融支持力度，在文化创意企业投融资、文化重点项目建设、大型文化创意企业兼并重组、优秀文化资源汇聚开发、新兴文化创意产业创新发展等方面发挥积极作用，促进首都文化金融大发展、大繁荣。
二、坚持发展具有首都特色的文化金融体系，打造具有国际影响力的文化中心城市
（四）指导思想。以邓小平理论和“三个代表”重要思想为指导，深入贯彻落实科学发展观，紧紧围绕党的十七届六中全会提出的“发挥首都作为全国文化中心的示范作用”重要要求，完善文化金融服务体系，加强文化金融创新，促进文化与金融有机结合，全面推进“人文北京、科技北京、绿色北京”建设。
（五）基本原则。坚持首都文化发展定位和方向，坚持中央统一部署与首都文化现状相结合，坚持政府引导推动与市场运作发展相结合，坚持文化创意产业特性与金融运行规律相结合，通过积极提升政策环境，创新文化金融产品，健全文化金融市场，聚集文化金融机构，吸引文化金融人才，完善文化金融政策，加强文化金融科技合作，构建全国文化中心城市。
（六）工作目标。构建涵盖“文化信贷”、“文化保险”、“文企上市”、“文化要素市场”、“文化股权投资基金”、“文化投融资体制改革”、“文化金融综合试验区”、“文化信用增进”、“文化金融人才”的“九文”文化金融服务体系。健全文化金融政策体系，构建文化创意产业政策性引导体系、担保体系、风险补偿体系，完善文化金融监管体系，推进文化创意产业与金融产业的共赢发展。
三、加快完善文化创意产业信贷支持体系
（七）鼓励银行机构通过多样化金融方式助推文化创意企业发展。大力支持银行机构通过信用贷款、并购贷款、银团贷款等多种信贷产品支持首都文化“航母”的建设工程。在风险可控前提下，对处于成熟期、经营模式稳定、经济效益好的首都文化创意企业给予信用贷款支持。对首都文化类重大融资项目，积极组织银团贷款对接具体项目。对重点文化集团发放并购贷款。设立特色机构，从风险共担机制等角度给予支持，提升特色化经营水平。鼓励银行机构加强对首都中小微型文化创意企业的金融产品创新。鼓励银行大力开发收益权质押贷款、知识产权质押贷款等符合政策导向的信贷产品。推动银行尽快形成适合文化创意企业特点的信用评级机制、贷款审批机制和利率定价机制。
（八）鼓励银行机构努力拓展文化消费信贷产品。鼓励银行机构拓展文化消费类信贷产品的创新工作，通过文化类消费信贷产品有效撬动首都文化市场的繁荣与发展。鼓励银行机构加强文化类消费信贷产品研发，结合文化领域特点，深入进行可行性研究，拓展文化类消费信贷的新产品。积极做好文化消费支付结算服务。
（九）鼓励银行机构深入拓展金融支持文化创意企业融资的相关服务。积极落实相关支持政策，鼓励银行业金融机构进一步增加为文化创意产业服务的特色支行、信贷专营机构、文化金融事业部等机构，并实施单独的考核和奖励政策，优化贷款审批流程，提高审批效率和放款速度。
（十）进一步提高小额贷款公司支持中小微型文化创意企业力度。鼓励小额贷款公司创新适应文化创意产业发展的产品和服务，设计开发适合文化创意产业特色的信贷产品和模式。引导小额贷款公司加大文化创意产业贷款投放。
（十一）加大融资性担保支持水平。通过财政奖励、风险补偿等方式引导在京融资性担保机构开展文化创意产业融资性担保业务。鼓励银行机构加强与融资性担保机构、保险公司及相关组织合作，分散银行机构风险。按照国家政策导向，积极引导融资性担保机构在控制风险前提下，在影视、版权等领域加深研究，通过银担合作，不断推进担保类新产品对文化创意企业支持力度，提升文化创意企业资源整合能力。
四、加快创新文化创意产业直接融资体系
（十二）支持文化创意企业上市。建立上市企业储备库，加强券商与文化企业对接，对入库企业实施定期培训辅导，建立企业上市协调机制，争取到“十二五”末，北京新增文化创意上市公司50家，形成“北京文化”板块。重点推动市属国有文化创意企业上市。大力培育文化艺术、新闻出版、广播、电视、电影、广告会展、艺术品交易、设计服务、旅游、休闲娱乐、其他辅助服务等类别的文化创意上市公司。支持有条件的文化创意产业园区组建市场化的运营主体并发行债券或股票融资，重点培育2-3个综合收入超千亿元的功能区，形成地标性的“文化航母”，建设5-8个综合收入过百亿元的“文化金融试验区”。
（十三）支持注册在中关村国家自主创新示范区的文化创意企业在中关村代办股份转让系统挂牌交易。配合国家有关部门完善中关村代办股份转让系统相关制度，增强市场活力以及市场功能，增强文化市场吸引力。促进文化与科技的融合，争取中关村代办股份转让系统挂牌企业范围扩大到文化创意产业园区。
（十四）支持文化创意企业发行债务工具融资。支持文化创意企业独立发行或集合发行企业债券以及超短期融资券、短期融资券、中期票据等债务融资工具。政府相关部门要加大对发行中小文化创意企业集合债务工具的组织和协调。对于中小企业集合发行债务融资工具，给予一定的担保费补贴或利息补贴。支持具备条件的文化创意企业在香港发行人民币债券。
（十五）支持文化创意企业实施并购重组。通过改革、改组、改造，推进文化资源整合，推进市属文化资源和中央文化资源强强合作，推进跨地区、跨行业、跨所有制兼并重组。支持文化创意上市公司利用资本市场平台，实现并购重组，做优做强，增强核心竞争力和影响力。支持文化创意企业通过并购重组实现上市。
（十六）支持文化创意企业运用保险资金、信托资金以及金融租赁等方式融资。在文化创意产业基础设施建设中，积极探索引入保险资金和信托资金。支持文化创意产业投资基金引入保险资金，扩大基金规模。支持文化创意企业运用金融租赁解决大型设备所需资金。探索保险资金与信贷资金、债券、信托资金、基金等结合支持文化创意企业发展的新途径。鼓励设立艺术品、版权投资信托计划，促进艺术品、版权投资。
五、加快发展文化股权投资体系
（十七）支持发展文化创意产业投资基金。支持设立首都文化创意产业投资基金，进一步完善文化股权投资体系。支持一批专注于图书报刊、演出娱乐、电视剧、动漫游戏等文化创意产业的市场化股权投资基金在京发展，逐步形成立足首都、辐射全国的文化股权投资基金中心。鼓励文化股权投资机构进行新媒体、版权、影视等项目投资。鼓励有实力的股权投资机构支持优秀文化创意企业提升行业整合能力，实现兼并重组。鼓励有经验的股权投资机构帮助文化创意企业扩展国际市场和渠道，实施“走出去”战略。
（十八）发展多元化股权投资主体。鼓励创投引导基金投资文化创意类创投企业，引导保险资金、券商资金、信托资金、合格机构投资者和成熟民间资本等作为文化股权投资基金的投资者。吸引一批优秀的外资股权投资机构在京发起设立股权投资基金，对投资于鼓励类文化创意产业的外资股权投资基金在资本金结汇等方面争取先行先试的政策支持。鼓励在京文化股权投资管理机构优化专业能力，提升管理水平，加强团队建设。推动境内文化股权投资机构与外资进行合作，提升股权投资管理的国际化水平和国际竞争力。
（十九）发展股权投资中介服务。加强文化股权投资基金与相关金融机构的合作，在基金设立募集、中介服务、项目退出等环节提升专业化服务水平。加强市与区县联动，发挥北京股权投资基金协会和各类文化要素市场作用，建立健全股权投资服务体系。市金融局和相关部门加大对文化股权投资机构的支持力度，制定有利于文化股权投资在京注册、发展的激励机制；区县政府做好落地服务工作；北京股权投资基金协会加强对会员的跟踪服务与自律管理。
六、加快培养和发展文化创意产业保险创新体系
（二十）创新完善文化创意产业保险产品。鼓励保险机构努力开发适合文化创意企业特点和文化创意产业需要的保险产品,不断扩大文化创意产业保险公司试点范围，加大文化创意产业险种创新试点力度，积极推进文化创意产业保险的创新发展。在现有保险产品的基础上，进一步探索研究开展知识产权侵权保险，艺术品保险，演艺、会展、动漫、游戏、各类出版物、印刷、复制、发行和广播影视产品完工险、损失险，适合剧场演出活动、电影院等文化公共场所的公众责任保险，演艺人员、动漫游戏等文化创意企业高管和关键人员的意外与健康保险，与人才激励配套的养老和医疗保险等适合文化创意企业特点和文化创意产业需要的专属险种和各种保险业务。
（二十一）完善创新文化创意企业保险服务模式。创新保险对文化创意企业的服务模式，鼓励保险机构为文化创意企业制订一揽子保险计划，提供专业化服务，将保险服务拓展到文化创意企业成长的各个阶段。切实加强保险机构对文化创意企业的服务意识，提升保险从业人员文化知识水平，支持保险公司深入进行文化创意产业风险研究，提高保险公司对文化创意企业的服务能力。鼓励保险机构协助文化创意企业制定风险管理措施，提升风险预防水平，减少事故发生频率和损失程度，建立文化创意产业保险承保和理赔的便捷通道。对于信誉好、风险低的文化创意企业和文化创意产业项目，适当降低保险费率。
（二十二）充分发挥文化创意企业出口信用保险作用。鼓励中国出口信用保险公司加大对文化创意企业的支持力度，扩大信用保险在文化创意产业领域的综合性服务。在信用风险管理、融资支持和企业信用体系建设等方面，加强为文化创意企业提供信用保险、资信调查、商账追收、保单融资等多方面的保障服务。加快出口信用保险和海外投资保险服务创新，对于符合《文化产品和服务出口指导目录》条件，文化主管部门重点扶持的文化创意企业和文化创意产业项目，积极创新服务模式，提供有力的出口信用保险服务，防范化解企业风险，按本市规定对投保企业给予保费补贴，鼓励和促进文化创意企业参与国际竞争，不断发展壮大。
七、积极发展文化要素市场
（二十三）发展文化要素市场。构建服务文化创意产业对接金融机构，具有市场交易发展中枢作用的文化要素市场体系，打造全国文化要素市场中心。加快推进设立中国北京文化产权交易所，将其打造成为规范全国文化产权交易的国家级平台，为全国文化类资产有序流转提供公开、公正、公平的市场服务，推动各类资本有序进入文化创意产业相关领域。支持以版权交易为核心，综合利用多种金融工具，在无形文化资产的确权、评估、质押、托管、流转、变现等环节发挥市场中介作用，创新中小文化创意企业融资产品。支持首都艺术品、信息类要素市场规范发展。
（二十四）鼓励要素市场创新支持文化创意产业。鼓励各要素市场针对文化创意企业和文化产品的特点，开展业务创新和产品创新。在国家金融管理部门监管原则指导下，重点支持北京金融资产交易所开展金融创新业务，重点支持国际版权交易中心开展版权金融创新服务，鼓励文化创意企业参与其未上市企业股权询价系统，获得股权支持型金融服务。
（二十五）大力发展要素市场中介服务。完善文化经纪代理、评估鉴定、拍卖、律师、会计师等要素市场中介服务机构，为要素市场有序发展创造提供全产业链支持。构建文化类无形资产流转评估体系。探索建立文化创意产业专利权、商标权、著作权、版权等无形资产评估确权体系。鼓励资产评估协会组织力量开展文化资产评估专业研究，在现有实力较强的评估机构中培育发展若干文化资产评估权威机构。鼓励发展其他第三方专业评估机构，推动不同文化创意产业相关产品统一评估标准的建立。
八、完善金融支持文化创意产业的公共服务体系
（二十六）推进文化创意产业投融资体制改革。完善现有财政资金的投资方式，建立北京文化创新发展专项资金，在整合资源的基础上，每年统筹资金100亿元，用于支持首都文化发展。充分发挥财政资金的引导作用，采取专项奖励、贷款贴息、风险补偿、专项补贴等方式引导金融机构扶持重点文化产业园区等具有示范性、导向性的文化产业项目，支持国有经营性文化事业单位转企改制，支持大宗文化产品和服务的出口，提升金融机构服务中小文化企业的积极性。创新融资模式，拓展融资渠道，吸引更多的社会资本投入文化创意产业，形成多元化融资格局。
（二十七）建设文化金融综合试验区。以现有各类文化创意产业集聚区为基础，加快聚集金融机构和中介机构，不断拓展辐射范围，形成文化金融机构聚集效应。增强现有各类文化创意产业集聚区的文化金融服务功能，配套建设面向文化金融服务机构的公共服务设施，为文化金融服务机构入驻服务提供场所。
（二十八）推进文化创意企业建立现代企业制度。在全国率先全面完成经营性文化单位转企改制，加快推进一般国有文艺院团和非时政类报刊出版单位转企改制。推动已转制文化创意企业面向资本市场融资，建立健全现代企业制度和现代企业财务会计制度，提高信息披露透明度，进一步做大做强，成为有实力、有竞争力、与首都“国家文化中心”地位相称的文化创意企业和企业集团。支持有条件的文化创意产业园区组建市场化的运营主体。
（二十九）加快发展文化创意企业信用增强体系。加大融资性担保支持；将文化创意企业信用信息纳入全市统一的企业信用信息系统，促进文化创意企业信用信息的采集、使用和共享，推动统一征信平台建设；政府部门、金融机构、信用评级机构、会计师事务所等共同开展对文化创意企业的综合信用评定，充分发挥信用自律组织作用，建立完善的文化创意企业信用评价体系；创新信用增进模式，采取企业集合增信、担保公司联合增信、再担保公司放大增信规模、投保信用保险增信的方式，为文化创意企业融资提供信用增进服务。
（三十）完善知识产权法律体系。依法加强对文化创意产业发展的规范管理，严厉打击各类盗版侵权行为；完善打击知识产权侵权违法行为的工作机制，整合知识产权执法力量，提高行政执法透明度；加强知识产权的行政服务，积极提供相关的法律援助，降低企业维护知识产权的成本，对通过诉讼方式维护知识产权的知识产权所有人予以支持；建立知识产权质押贷款质权处置周转金制度，解决知识产权质押贷款处置难的问题。健全知识产权登记、转让和质押登记制度，建立权属登记系统，为知识产权的确权、交易、质押、取证、维权等提供全方位的支持，使版权公共服务体系成为文化金融创新的重要支撑平台。
九、充分发挥文化金融人才的引领作用
（三十一）大力引进和培养文化金融领域高层次人才。结合实施“北京海外人才聚集工程”，加快引进一批了解文化创意产业发展特点、熟悉国际金融运行规则的高层次人才和外国专家，在创办文化领军企业、推动金融资源与文化资源对接等方面发挥引领作用。依托《首都中长期人才发展规划纲要（2010-2020年）》中提出的“人文北京名家大师培养造就工程”，着力加强文化创意产业领军人才培养水平，带动文化资源聚集和开发，有效衔接金融产品和金融服务的创新。注重找准文化人才与金融人才发展的契合点，大力开发文化金融人才资源，针对文化创意产业发展特点，加快培养一批天使投资、股权投资方面的领军人才，支持由高端人才创办的文化创意企业做大做强。
（三十二）利用文化金融合作产业链开发和用好人才资源。充分发挥文化国有资产监督管理委员会的职能作用，加强对文化经营管理及文化金融专业人才的培养，打造一支懂经营、会管理、国际视野开阔、熟悉金融业务的市属国有文化企业高端人才队伍。鼓励大型金融机构引进和培养文化金融产品开发、定价、风险管理等领域的高级经济学家、风险评估及预测专家、高级金融分析家等高层次人才，针对文化创意产业的发展特点，着力培养一批基金经理、风险管理、市场开发、保险精算、投行业务、高级财务等方面的急需紧缺人才，为产业发展提供智力支撑。
（三十三）建设文化人才管理改革试验区。借鉴中关村人才特区的建设经验，以创新文化金融人才发展体制机制为着力点和突破口，依托综合收入过百亿元、超千亿元的文化金融试验区、文化产业功能区，率先探索促进文化人才全面发展的有效措施，打造文化人才管理改革试验区，引领文化创新。抓住与人才发展紧密相关的体制机制问题，集成现有政策资源，探索新的扶持措施，优化文化人才管理服务体系，构建完善文化金融合作体系。
（三十四）强化文化金融人才培养力度。建立文化创意企业和金融机构定期的、常态化的交流沟通机制。金融机构运用多种手段加大文化创意产业投融资专门人才的培养力度；金融机构和文化创意企业充分利用自有人才资源加强对对方的业务培训，形成金融机构和文化创意企业业务培训长效机制。探索建立文化创意企业与金融机构人才交流制度。有计划地选拔文化创意企业与金融机构中层及以上干部相互交叉挂职任职。
十、加强组织领导和协调保障
（三十五）完善领导体制和协调机制。在市委、市政府领导下，充分发挥文化创意产业领导小组的作用，将文化金融作为专项工作，统筹协调，研究重大决策，部署重点工作，强化督促检查，金融机构共同支持首都文化创意产业发展，形成央地联动、部市协同的共建格局，形成推动首都文化创意产业发展的强大合力。
（三十六）搭建多层次信息沟通机制。进一步发挥“政金企”沟通交流机制作用，搭建首都金融管理等有关部门和宣传文化系统、文化创意企业、金融机构之间的多层次信息沟通机制，建立文化创意企业和金融机构信息交流平台，建设文化创意企业信息数据库，定期发布文化创意产业发展规划、投资指导目录、文化创意产业园区、重点企业名录、文化创意产业投融资优质项目数据库、金融机构的创新产品、业务发展动态等信息，引导金融机构有重点地支持文化创意产业，引导文化创意企业有目标地选择金融服务。
（三十七）加强政策落实监测评估。建立和完善金融支持文化创意产业发展的专项统计制度，加强对金融支持文化创意产业的统计和监测分析。及时总结和推广金融支持文化创意产业发展的有效方式和途径。结合首都实际，建立金融支持文化创意产业发展的专项政策导向效果评估制度，强化金融机构对金融支持文化创意产业政策的认识水平和执行力度。
Notice of Beijing Municipal Bureau of Financial Work and Beijing Municipal Party Committee Propaganda Department on Printing and Distributing the Opinions on Playing the Role of Finance in Promoting the Development of Capital Cultural and Creative Industries
All relevant units:
According to the spirit of the tenth meeting of the Tenth Municipal Party Committee and the Opinions of the Beijing Municipal Committee of the Communist Party of China on Giving Play to the Role of a Cultural Center in Accelerating the Construction of an Advanced Cultural City with Chinese Characteristics (Beijing document [2011] No. 28), the Beijing Municipal Bureau of Financial Work, Beijing Municipal Party Committee Propaganda Department and other departments studied and formulated the Opinions on Playing the Role of Finance in Promoting the Development of Capital Cultural and Creative Industries, and submitted it to the municipal government for approval. The document has been printed and distributed to you now. Please implement it conscientiously.
July 17, 2012
Opinions on Playing the Role of Finance in Promoting the Development of Capital Cultural and Creative Industries
Under the leadership of the municipal party committee and the municipal government, according to the Opinions of the Beijing Municipal Committee of the Communist Party of China on Giving Play to the Role of a Cultural Center in Accelerating the Construction of an Advanced Cultural City with Chinese Characteristics as well as the Guiding Opinions on Financial Support for the Revitalization and Development of the Cultural Industry jointly issued by the nine departments including the Central Propaganda Department and the People's Bank of China, vigorously promote the full integration of cultural resources and financial resources in the capital to form a financial innovation system covering the whole life cycle of cultural and creative enterprises and cultural products, the entire chain of cultural and creative industries and the entire transaction of cultural markets based on the characteristics of cultural and creative industries.
1. Fully understand the importance and urgency of financial support for the development of cultural and creative industries, and promote the great development and prosperity of the capital culture
(1) The development of the capital culture and finance has achieved initial success. Culture has increasingly become the main source of national cohesion and creativity, an important factor in the overall national strength competition, an important support for economic and social development, and the ardent desire of our people. In recent years, as the capital's financial industry has been continuously increasing its support for the cultural and creative industries and making breakthroughs in institutional innovation, product innovation and market innovation, a cultural and financial industry chain that supports the sustained and healthy development of cultural and creative enterprises has been initially formed. The financing scale of the capital’s cultural and creative industries has grown rapidly, social investment has been expanded, resource allocation efficiency has been improved, and the capital finance and cultural and creative industries have become increasingly integrated. The financial support for the construction of the Beijing Cultural Center has been increasingly strengthened.
(2) Finance is a powerful driving force for the continuous growth of cultural and creative industries. To realize the effective combination of cultural and creative industries and finance, give full play to the leading role of financial resource allocation and meet the needs of financing, investment, transaction and risk management in the development of cultural and creative industries is a need for the capital to implement a “two-wheel drive” strategy, build the capital of advanced socialist culture with Chinese characteristics, and promote the construction of a world city with Chinese characteristics; a need to promote the leap-forward development of the cultural and creative industries and enhance the cultural soft power and international influence of the capital; a need for the market-oriented operation of the capital's cultural and creative industries and the acceleration of industrial upgrading; and a need for the formation of a cultural and creative industrial structure in which the public ownership system is the main body and a variety of ownership systems are jointly developed.
(3) All types of financial organizations should shoulder the historic mission of promoting cultural development. Various types of financial organizations in the capital should take the active promotion of the development of cultural and creative industries as a key development strategy to achieve the unity of social and economic benefits; take the cultural and financial business as an important new measure to expand new business models and create new profit models; and strengthen the innovation of financial products and financial services that are suitable for the institutional and mechanism of the cultural and creative industries in the new era; focus on intensifying the financial support in the areas of building a cultural and creative industry system and a cultural and creative industry structure, promoting cultural and scientific innovation and expanding cultural consumption; and play an active role in the investment and financing of cultural and creative enterprises, the construction of key cultural projects, the merger and reorganization of large-scale cultural and creative enterprises, the gathering and development of excellent cultural resources and the innovative development of emerging cultural and creative industries, to promote the development and prosperity of the culture and finance in the capital.
2. Adhere to the development of a cultural and financial system with capital characteristics and build a cultural center city with international influence
(4) Guiding ideology. With Deng Xiaoping Theory and the important thinking of the "Three Represents" as guidance, deeply implement the scientific concept of development, closely center on the important requirements of “playing the role of the capital as a national cultural center” proposed in the Sixth Plenary Session of the 17th CPC Central Committee, improve the cultural and financial service system, strengthen cultural and financial innovation, promote organic integration of culture and finance, and comprehensively promote the construction of “Environment-friendly Beijing, Culture-enriched Beijing and Technology-empowered Beijing”.
(5) Basic principles. Adhere to the orientation and direction of the cultural development of the capital, adhere to the combination of unified deployment of the central government and the status quo of the capital culture, adhere to the combination of the government guidance and the market operation, and adhere to the combination of the characteristics of the cultural and creative industries and financial operation law. Build a national cultural center city by actively improving the policy environment, innovating cultural and financial products, improving the cultural and financial markets, gathering cultural and financial institutions, attracting cultural and financial talents, improving cultural and financial policies, and strengthening the scientific and technological cooperation between culture and finance.
(6) Work objectives. Build a cultural and financial service system that covers "Cultural Credit", "Cultural Insurance", "Civil Market Listing", "Cultural Factor Market", "Cultural Equity Investment Fund", "Culture Investment and Financing System Reform", "Cultural and Financial Comprehensive Pilot Area," and "Cultural Credit Enhancement", and "Cultural and Financial Talents". Improve the cultural and financial policy system, build a policy guidance system, a guarantee system and a risk compensation system for cultural and creative industries, improve the cultural and financial supervision system, and promote the win-win development between the cultural and creative industries and the financial industry.
3. Speed up the improvement of credit support system for cultural and creative industries
(7) Encourage banking institutions to promote the development of cultural and creative enterprises through diversified financial methods. Strongly support the banking institutions to support the construction projects of the capital culture "carrier" through various credit products such as credit loans, M&A loans and syndicated loans. Under the premise of controllable risks, provide credit loan support to capital cultural creative enterprises in mature periods with stable business models and good economic returns. For major financing projects in the capital culture, actively organize syndicated loans to match specific projects. Issue M&A loans to key cultural groups. Set up special institutions and provide them support from the angle of risk sharing mechanism and other aspects, to upgrade the characteristic management level. Encourage banking institutions to intensify the innovation of financial products for medium, small and micro cultural creative companies. Encourage banks to vigorously develop policy-oriented credit products such as earning right pledge loans and intellectual property pledge loans. Promote banks to form a credit rating mechanism, loan approval mechanism, and interest rate pricing mechanism suitable for the characteristics of cultural and creative enterprises as soon as possible.
(8) Encourage banking institutions to expand cultural consumer credit products. Encourage banking institutions to expand the creative work of cultural consumer credit products and stimulate the prosperity and development of the capital culture market through cultural consumer credit products. Encourage banking institutions to strengthen the research and development of cultural consumer credit products, conduct in-depth feasibility studies based on the characteristics of the cultural field, and expand new products for cultural consumer credit. Actively implement cultural consumer payment and settlement services.
(IX) Encourage banking institutions to further expand the services related to the financial support for financing of cultural and creative enterprises. Actively implement relevant support policies, encourage the banking financial institutions to further increase the number of special branches, credit specialists and cultural and financial institutions that serve the cultural and creative industries, implement separate assessment and incentive policies, and optimize loan approval process to improve the approval efficiency and speed of loan.
(10) Further increase the support of microfinance companies to medium, small and micro cultural and creative enterprises. Encourage microfinance companies to innovate products and services that adapt to the development of the cultural and creative industries, and design and develop credit products and models that suit the characteristics of the cultural and creative industries. Guide microfinance companies to increase loans for cultural and creative industries.
(11) Increase the level of financing guarantee support. Guide financial guarantee agencies in Beijing to carry out financing guarantee business for cultural and creative industries through financial incentives, risk compensation, etc. Encourage banking institutions to strengthen their cooperation with financing guarantee agencies, insurance companies and related organizations to diversify the risk of banking institutions. In accordance with national policy guidance, actively guide financing guarantee agencies to deepen their research in the areas of film and television and copyright under the premise of controlling risks, continuously promote the support of new guarantee products to cultural and creative enterprises through the cooperation of banking institutions and guarantee companies, and promote the resource integration capabilities of cultural and creative enterprises.
4. Accelerate the innovation of a direct financing system for cultural and creative industries
(12) Support cultural and creative enterprises to go public. Establish a reserve pool of listed companies, strengthen the connection between securities traders and cultural enterprises, implement regular training and guidance for warehouse companies, establish a coordination mechanism for corporate listing, and strive to add 50 new listed cultural and creative enterprises in Beijing at the end of the “12th Five-Year Plan” to form a “Beijing Culture” plate. Focus on promoting the listing of municipal state-owned cultural and creative enterprises. Vigorously nurture listed cultural and creative companies in fields such as culture and arts, press and publication, radio, television, film, advertising exhibitions, art trade, design services, tourism, leisure and entertainment and other ancillary services. Support qualified cultural and creative industrial parks to set up market-oriented operating entities and issue bonds or stocks for financing, focus on cultivating 2-3 functional areas with a comprehensive income of over 100 billion yuan to form a landmark “cultural carrier”, and build 5-8 “cultural and financial pilot zones” with a comprehensive income of over 10 billion yuan.
(13) Support the cultural and creative enterprises registered in the Zhongguancun National Independent Innovation Demonstration Zone to be listed and trade in the Zhongguancun agent share transfer system. Cooperate with relevant state departments to improve the relevant systems of the Zhongguancun agent share transfer system, enhance market vitality and market functions, and enhance the attractiveness of the cultural market. Promote the integration of culture and science and technology, and strive to expand the listed companies of Zhongguancun agent share transfer system to the cultural and creative industrial park.
(14) Support cultural and creative enterprises to issue debt instrument for financing. Support cultural and creative enterprises to independently or collectively issue corporate bonds and debt financing instruments such as ultra-short-term financing bills, short-term financing bills and medium-term notes. The relevant government departments must increase the organization and coordination of the collective issuance of debt instruments for small and medium cultural and creative enterprises. Give certain guarantee fee subsidies or interest subsidies to debt financing instruments issued collectively by SMEs. Support qualified cultural and creative enterprises to issue RMB bonds in Hong Kong.
(15) Support cultural and creative enterprises to implement mergers and acquisitions. Promote the integration of cultural resources through reform, reorganization and transformation, promote the cooperation between municipal cultural resources and the cultural resources of the central government, and promote cross-regional, cross-industry, and cross-ownership mergers and reorganizations. Support listed cultural and creative companies to use the capital market platform to achieve M&A and reorganization, so as to enhance their core competitiveness and influence. Support cultural and creative enterprises to achieve listing through mergers and acquisitions.
(16) Support cultural and creative enterprises to finance through insurance funds, trust funds and financial leasing. Actively explore the introduction of insurance funds and trust funds in the infrastructure construction of cultural and creative industries. Support the introduction of insurance funds into cultural and creative industry investment funds to expand the size of funds. Support cultural and creative enterprises to use financial leasing to obtain the funds required for large equipment. Explore new ways to support the development of cultural and creative enterprises by combining insurance funds with credit funds, bonds, trust funds and funds. Encourage the establishment of works of art and copyright investment trust schemes, to promote the investment in works of art and copyrights.
5. Accelerate the development of a cultural equity investment system
(17) Support the development of cultural and creative industry investment funds. Support the establishment of the Capital Cultural and Creative Industry Investment Fund to further improve the cultural equity investment system. Support a batch of market-oriented equity investment funds focusing on cultural and creative industries such as books, newspapers and periodicals, entertainment, television dramas, animation games to develop in Beijing, and gradually form a cultural equity investment fund center that is based in the capital and radiates across the country. Encourage cultural equity investment institutions to invest in new media, copyright, film and television projects. Encourage powerful equity investment institutions to support outstanding cultural and creative enterprises to enhance industry integration capabilities and achieve mergers and acquisitions. Encourage experienced equity investment institutions to help cultural and creative enterprises expand their international markets and channels and implement the strategy of "going out".
(18) Develop diversified equity investment entities. Encourage the Government Leading Fund of Venture Capital to invest in cultural and creative venture capital enterprises, and guide insurance funds, brokerage funds, trust funds, qualified institutional investors, and mature private capital to become investors of cultural equity investment funds. Attract a group of outstanding foreign equity investment institutions to initiate the establishment of equity investment funds in Beijing, and seek preemptive policy support for foreign capital equity investment funds that have been invested in the encouraged cultural and creative industries in terms of capital settlement. Encourage cultural equity investment management institutions in Beijing to optimize professional ability, improve the management level and strengthen the team building. Promote domestic cultural equity investment institutions to cooperate with foreign capital to enhance the international level and international competitiveness of equity investment management.
(19) Develop equity investment intermediary services. Strengthen the cooperation between cultural equity investment funds and related financial institutions, and enhance the professional service levels in fund raising, intermediary services and project exit. Strengthen the linkage between cities, districts and counties, play the role of the Beijing Private Equity Association and various cultural factors in the market, and establish a sound equity investment service system. The Beijing Municipal Bureau of Financial Work and relevant departments shall increase support for cultural equity investment institutions, formulate incentive mechanisms that are conducive to the registration and development of cultural equity investments in Beijing; District and county governments shall provide relevant services; Beijing Private Equity Association shall strengthen the follow-up service for its members and its self-discipline management.
6. Accelerate the cultivation and development of insurance innovation system for cultural and creative industries
(20) Innovate and improve insurance products for cultural and creative industries. Encourage insurance institutions to strive to develop insurance products suitable for the characteristics of cultural and creative enterprises and the needs of cultural and creative industries, continuously expand the scope of trials for cultural and creative industry insurance companies, intensify innovation pilot projects in the cultural and creative industries, and actively promote the innovation and development of cultural and creative industry insurance. On the basis of the existing insurance products, further explore and research the development of exclusive coverage and various insurance businesses that suit the characteristics of cultural and creative enterprises and cultural and the needs of creative industries such as intellectual property rights infringement insurance; art insurance; completion insurance and loss insurance for performing arts, exhibitions, animation, games, various publications, printing, reproduction, distribution, and radio, film and television products; public liability insurance suitable for theater performances, cinemas and other public cultural venues; accident and health insurance for executives and key personnel of cultural and creative companies in fields such as entertainers, animation and games; and pension and medical insurance matched with talent motivation.
(21) Perfect and innovate the insurance service model for cultural and creative enterprises. Innovate the insurance service model for cultural and creative enterprises, encourage insurance agencies to formulate a package of insurance plans for cultural and creative enterprises, provide specialized services, and extend insurance services to all stages of the growth of cultural and creative enterprises. Effectively strengthen the insurance organizations’ awareness of service to cultural and creative enterprises, raise the level of cultural knowledge among insurance practitioners, support insurance companies to conduct in-depth risk research on cultural and creative industries, and improve insurance companies’ service capabilities to cultural and creative enterprises. Encourage insurance institutions to assist cultural and creative enterprises in formulating risk management measures, increase risk prevention levels, reduce the frequency and severity of accidents, and establish a convenient channel for insurance underwriting and claim settlement for cultural and creative industries. Appropriately reduce the insurance premium rate for cultural and creative enterprises and cultural and creative industry projects with good reputation and low risk.
(22) Give full play to the role of export credit insurance for cultural and creative enterprises. Encourage the China Export & Credit Insurance Corporation to increase support for cultural and creative enterprises and expand the comprehensive services of credit insurance in the field of cultural and creative industries. In terms of credit risk management, financing support and the construction of corporate credit systems, strengthen the provision of various insurance services for cultural and creative enterprises, such as credit insurance, credit investigation, debt collection and insurance financing. Accelerate the innovation of export credit insurance and overseas investment insurance services. For cultural and creative enterprises and cultural and creative industry projects that are supported by the competent cultural authorities and in line with the requirements of the Guiding Directory on Cultural Products and Service Export, actively innovate service models and provide strong export credit insurance services, prevent and resolve corporate risks, provide premium subsidies to insurance companies in accordance with the regulations of this city, and encourage and promote cultural and creative enterprises to participate in international competition and continue to grow.
7. Actively develop the cultural factor market
(23) Develop the cultural factor market. Establish a cultural factor market system that serves the financial institutions related to cultural and creative industries and plays a central role in the development of market transactions, and create a nationwide cultural factor market center. Accelerate the establishment of China Beijing Cultural Property Exchange and build it into a national platform for regulating national cultural property rights transactions, provide an open, just and fair market service for the orderly circulation of national cultural assets, and promote various types of capital to enter the relevant fields of cultural and creative industries in an orderly manner. Support the use of copyright trading as the core, conduct comprehensive use of a variety of financial instruments, play a market intermediary role in the rights confirmation, assessment, pledge, custody, circulation, realization and other aspects of intangible cultural assets, and innovate financing products for small and medium-sized cultural and creative enterprises. Support the standardized development of the arts and information factor market in the capital.
(24) Encourage factor market innovation to support cultural and creative industries. Encourage each factor market to carry out business innovation and product innovation according to the characteristics of cultural and creative companies and cultural products. Under the guidance of the regulatory principle of the national financial management department, focus on supporting the Beijing Financial Asset Exchange to carry out financial innovation services, focus on supporting the International Copyright Exchange Center to carry out financial innovation services for copyright, and encourage cultural and creative enterprises to participate in the equity inquiry system of their unlisted companies to obtain equity-backed financial services.
(25) Vigorously develop factor market intermediary services. Improve the intermediary service agencies of the factor market such as cultural brokers, appraisals, auctions, lawyers and accountants, and provide full industry chain support for the orderly development of factor markets. Construct a circulation evaluation system for cultural intangible assets. Explore the establishment of an assessment and rights determination system for intangible assets such as patent right, trademark right and copyright in the cultural and creative industries. Encourage the property valuation association to organize professional research on cultural assets assessment, and nurture and develop a number of cultural assets assessment authorities in existing assessment agencies with strong capabilities. Encourage the development of other third-party professional assessment agencies and promote the establishment of unified evaluation standards for related products in different cultural and creative industries.
8. Improve the public service system for financial support for cultural and creative industries
(26) Promote the reform of investment and financing system for cultural and creative industries. Improve the investment methods of existing fiscal funds, establish a special fund for cultural innovation and development in Beijing, and allocate funds of 10 billion yuan each year on the basis of resource integration to support the cultural development of the capital. Give full play to the guiding role of fiscal funds, adopt special incentives, loan interest subsidies, risk compensation, special subsidies and other ways to guide financial institutions to support key cultural industrial parks and other cultural industry projects with the role of demonstration and guidance, support state-owned for-profit cultural institutions' transformation into enterprises, support the export of bulk cultural products and services, and enhance the enthusiasm of financial institutions in serving small and medium-sized cultural enterprises. Innovate the financing model and expand financing channels to attract more social capital to invest in cultural and creative industries and form a diversified financing structure.
(27) Construct a comprehensive cultural and financial pilot zone. Based on existing cluster area of various cultural and creative industries, accelerate the gathering of financial institutions and intermediaries and constantly expand the scope of radiation to form the agglomeration effect of cultural and financial institutions. Strengthen the cultural and financial service functions of the various cultural and creative industry cluster area, build public service facilities for cultural and financial service institutions, and provide venues for the cultural and financial service institutions to settle in.
(28) Promote cultural and creative enterprises to establish a modern enterprise system. Take the lead in fully completing the transformation of for-profit cultural units into enterprises throughout the country, and accelerate the transformation of general state-owned art troupes and non-political news publishers into enterprises. Promote the transformed cultural and creative enterprises to finance in the capital market, establish a sound modern enterprise system and modern enterprise financial accounting system and improve the transparency of information disclosure, so as to further enlarge and strengthen themselves and become powerful and competitive cultural and creative enterprises and enterprise groups that commensurate with the status of the capital as the "national cultural center". Support qualified cultural and creative industrial parks to establish market-oriented operating entities.
(29) Accelerate the development of credit enhancement systems for cultural and creative enterprises. Increase financing guarantee support. Incorporate the credit information of cultural and creative enterprises into the city's unified corporate credit information system, promote the collection, use and sharing of credit information of cultural and creative enterprises, and promote the construction of a unified credit information platform. Government departments, financial institutions, credit rating agencies, accounting firms, etc. jointly conduct comprehensive credit assessments of cultural and creative enterprises, give full play to the role of credit self-regulation organizations, and establish a sound credit evaluation system for cultural and creative enterprises. Innovate the credit enhancement model; adopt a method in which enterprises gather to enhance the credit, guarantee companies combine to enhance the credit, re-guarantee companies enlarge the credit scale, or enterprises buy credit insurance to enhance the credit; and provide credit enhancement services for the financing of cultural and creative enterprises.
(30) Improve the legal system of intellectual property rights. Strengthen the standardized management of the development of cultural and creative industries in accordance with the law and crack down on all piracy and patent infringement; Improve the working mechanism for cracking down on illegal acts of intellectual property rights infringement, integrate intellectual property enforcement forces, and improve the transparency of administrative law enforcement; Strengthen the administrative services of intellectual property rights, actively provide relevant legal assistance, reduce the cost of enterprises in maintaining intellectual property rights, and support the owners of intellectual property rights that protect intellectual property through litigation; Establish a working capital system of the pledge right disposal for intellectual property pledge loans to solve the problem of difficult disposal of intellectual property pledged loans. Improve the system of registration, transfer and pledge registration of intellectual property rights, establish ownership registration system, provide comprehensive support for the determination, transactions, pledges, evidence collection and protection of intellectual property rights, and make the public service system for copyright an important support platform for cultural and financial innovation.
9. Give full play to the leading role of cultural and financial talents
(31) Vigorously introduce and cultivate high-level talents in the field of culture and finance. In conjunction with the implementation of the "Beijing Overseas Talent Gathering Project", accelerate the introduction of a group of high-level talents and foreign experts who understand the characteristics of cultural and creative industry development and are familiar with the rules of international financial operations, and play a leading role in establishing cultural leaders and promoting the connection of financial resources and cultural resources. Relying on the "Beijing Famous Master Training Project” proposed in the Capital Medium and Long-Term Talent Development Planning Outline (2010-2020), make efforts to strengthen the cultivation level of the leading talents in the cultural and creative industries, promote the aggregation and development of cultural resources, and effectively link innovations in financial products and financial services. Focus on finding the right point for the development of cultural talents and financial talents, vigorously develop cultural and financial talent resources, accelerate the cultivation of a group of leading talents in angel investment and equity investment according to the development characteristics of cultural and creative industries, and support cultural and creative companies established by high-end talents to become bigger and stronger.
(32) Use the cultural and financial cooperation industry chain to develop and use talent resources. Give full play to the functional role of the State-Owned Assets Supervision and Administration Commission for Culture, strengthen the cultivation of professionals in cultural management and cultural finance, and build a high-end talent team of municipal state-owned cultural enterprises that knows how to operate and manage, and have a broad international perspective and are familiar with financial services. Encourage large financial institutions to introduce and cultivate high-level talents such as senior economists, risk assessment and forecasting experts, and senior financial analysts in the fields of cultural and financial product development, pricing, and risk management. According to the development characteristics of the cultural and creative industries, make efforts to cultivate a group of urgently needed talents in fund management, risk management, market development, actuarial science, investment bank business and senior finance to provide intellectual support for industrial development.
(33) Construct a cultural talents management reform pilot area. Learn from the experience for the construction of Zhongguancun Talent Special Zone, take the innovative cultural and financial talents development system and mechanism as the focal point and breakthrough point, and rely on the cultural and financial pilot zones and cultural and industrial functional zones with comprehensive revenue of exceeding 10 billion yuan and even 100 billion yuan to take the lead in exploring effective measures to promote the development of cultural talents in an all-round way, create a cultural talent management reform pilot area and lead the cultural innovation. Seize the institutional and mechanism issues that are closely related to the development of talents, integrate existing policy resources, explore new supportive measures, optimize the cultural talent management service system, and establish a sound cultural and financial cooperation system.
(34) Strengthen the cultivation of cultural and financial talents. Establish a regular and normalized communication and communication mechanism between cultural and creative companies and financial institutions. Financial institutions use various means to increase the cultivation of investment and financing professionals in the cultural and creative industries; financial institutions and cultural and creative enterprises make full use of their own talent resources to strengthen business training for each other, and form a long-term mechanism for business training of financial institutions and cultural and creative enterprises. Explore the establishment of talent exchange systems between cultural and creative companies and financial institutions. Select administrative staff in cultural creative enterprises and financial institutions at the middle level and above in a planned way to take cross-holding posts.
10. Strengthen organizational leadership and coordination safeguard
(35) Improve the leadership system and coordination mechanism. Under the leadership of the municipal party committee and the municipal government, give full play to the role of the leading group in the cultural and creative industries, take cultural and financial affairs as a special task, perform overall coordination, study major decisions, deploy key tasks, and strengthen supervision and inspection. Financial institutions shall jointly support the development of the capital's cultural and creative industries, form a co-construction pattern of cooperation between the central and local governments and the coordination of the department and municipal government, and form a powerful joint force for the development of the capital's cultural and creative industries.
(36) Build a multi-level information communication mechanism. Further play the role of the communication and exchange mechanism for "government, financial institutions and enterprises"; set up a multi-level information communication mechanism between the relevant departments of the capital financial management and the propaganda and cultural systems, cultural and creative enterprises, and financial institutions; establish information exchange platform for cultural and creative companies and financial institutions; build cultural and creative enterprise information database; regularly publish information about the cultural and creative industry development plans, investment guidance catalogues, cultural and creative industry parks, key enterprise directories, high-quality investment and financing project database for cultural and creative industries, and innovative products of financial institutions, business development trend, etc; guide financial institutions to selectively support cultural and creative industries; and guide cultural and creative enterprises to perform a target-based selection of financial services.
(37) Strengthen the monitoring and evaluation on policy implementation. Establish and improve a special statistical system for financial support for the development of cultural and creative industries, and strengthen statistical and monitoring analysis of financial support for cultural and creative industries. Perform timely summary and promotion of effective ways and means in financial support for the development of cultural and creative industries. Based on the reality of the capital, establish a special policy-oriented effect assessment system for financial support for the development of cultural and creative industries, and strengthen the level of understanding and implementation of financial institutions for financial support for cultural and creative industry policies.